Using Area Rugs In Home Staging

 Area rugs are a great tool in staging when used properly.  We have all shapes, styles and sizes in our inventory

(did you know we have 4500 square feet of showroom & warehouse space for our inventory?).  

 

Here are some tips to keep in mind when working with your clients:

 

goodrugplacementArea rugs should be used to create a grouping or “ground” a space such as the living room seating area or under a dining room table.
The space in the above photo was created by Michelle Lynne Interiors Group and is a great  example of this.

 

 

good example2

Size does matter.  Make sure the scale of the rug is appropriate to the space it is being used in.  Do not “float” rugs in the middle of a room. 

This traditional room was staged by Michelle Lynne INTERIORS using our own inventory.

 

bamboo rugNatural materials such as jute or sea grass are a very easy way to use area rugs in most style homes.

 

Arearug2

 Area rugs can add warmth to an otherwise stark dining space.  Our photo showcases that point well.

This dining room was staged using a combination of our inventory & the client’s furnishings.

 

                        If you would like help preparing your listings for their best showings or you would like to check out our fabulous inventory of rugs available at our showroom, please give us a call.  

My contact information is HERE.

 

 

 

 

 

Are Outdoor Living Areas Important in Home Staging?

Outdoor living areas ARE a luxury, especially as these cooler temperatures arrive, and by staging these spaces, you increase the perceived square footage & value of a home.  This means higher offers and more money in everybody’s pocket.  Here are a few things to keep in mind when staging the outdoor living areas to sell:

  • Integrate the interior with the exterior design by keeping the color palette cohesive to make both areas feel bigger.
  • Stage the exterior so it can be viewed from the inside – inviting the buyers step outside and spend more time envisioning themselves living there.  
  • Consider hanging a chandelier instead of a ceiling fan outside, for added elegance and higher perceived value.
 
Each area of a home for sale is important to create the story of the lifestyle that is being sold along with the property.  Outdoor spaces offer the possibility of leading a desirable lifestyle filled with friends, family and fun.
 
If you would like help preparing your listings for their best showings, please give me a call – you can find my contact information HERE.

 


 

Michelle Lynne Featured in Dallas Morning News

We got some good local press recently when we were featured in the Dallas Morning News in their Home section (first page too!).  While we’re not FAMOUS, we did about triple our website visits the following week so let me know if you want an autograph before the paparazzi rushes our front door here at the office (ha ha).  Seriously, we’re pretty excited and hopes it brings more attention to the value of home staging.  Here is how it went down:

Carin Hughes called me about 2 – 3 months ago, inquiring about our services for herself…more as a Staging to DWELL (re-design) client than a Staging to SELL client.  She got our information from Angie’s List (yay Angie!).  We chatted on the phone for a while, I explained what we did, how we worked, etc. etc. and she said something along the lines of “great, I’ll figure out what I want to do with my space and give you a call back”.  Well, she DID call back but this time it was not as a client but as a writer for Dallas Morning News, wanting to put together an article on Home Staging.  Of course I was excited to assist in her endeavor.  Free advertising?   Yes, please!

What do you think?  Pretty exciting, huh?

Michelle Lynne featured in Dallas Morning News

 

Why Realtors Should Encourage Staging (Part III)

Money.  It’s what we most of us work for, right?  Yes, I love love love my job and am excited about it most days when I roll out of bed, but I also definitely do it for the money so that someday I can lie on the beach in Fiji drinking something with a little umbrella sticking out of it for a month or two at a time.  Aaaahh…I can hear the waves crashing now.  No wait, actually that was my stomach growling.  Sigh.  So where were we?  Oh yeah, talking about the reason we work being the paycheck we receive.  

Now color me crazy, but my theme as I market to Real Estate Agents recently has been “Work Less. Make More Money” and I happen to be a big proponent of that theory.  Who really believes in the thought of  “Work more. Make less money”?   If that person is you, then smack yourself on the back of the head Gibbs style (for you NCIS fans out there, you know what I mean) and keep reading.  Let’s just look at some very simplified numbers because they speak for themselves:

>> DISCLAIMER:  Simple math to follow and I’m not including marketing expenses, etc. so these numbers are not 100% accurate. <<

Scenario #1

  • List Price of Staged Home:  $350,000 
  • Potential commission = $10,500
  • Accepted Offer of Staged Home:  $345,000 x 3% commission = $10,350 smackaroos in the Realtor’s bank account.
Scenario #2
  • List Price of the same house, UN-staged:  $334,000 (because the right updates, repairs & merchandising were not suggested it doesn’t command as much money)
  • Potential commission:  $10,020
  • Day 30 price reduction:  $15,000
  • Revised potential commission:  $9570
  • Day 60 price reduction:  $15,000
  • Revised potential commission:  $9120
  • Accepted Offer of UN-staged Home:  $290,000 x 3% commission = $8700
$8700 doesn’t seem too shabby though.  And it’s only $1650 less than what the agent selling the staged home took home, right?  But let’s keep working those numbers using the same list and sale prices for simplicity:
  • Selling (1) ONE $350,000 staged home a month at $345,000 = $124,000 in commissions annually
  • Selling (1) ONE $334,000 UN-staged home a month at $290,000 = $104,400 in commissions annually
THAT IS ALMOST A $20,000 DIFFERENCE!  And that $20,000 more in your pocket is simply due to referring a Professional Stager to do the work for you. As a Realtor, you’re actually working LESS because
1.) you’re not having to convince the seller what updates & repairs are to be made, much less helping them understand their 1970 orange tapestry recliner is NOT adding value to their family room and
2.) the listing isn’t on the market as long, so you’re not having to continually market it, hold open houses, field calls from the sellers wondering why it hasn’t sold yet, and so forth.  
3.) And finally – you’ll get more referrals from the sellers who are ever so grateful you made THEM money by getting their home sold for more money in less time so you’ll be increasing your volume of houses sold year after year.  
 
Take that $20k and apply it to selling more than one house a month at various list prices, and you really can WORK LESS. MAKE MORE MONEY.  
 
I hope to see you on the beach in Fiji sipping umbrella drinks!

 

 

Why Realtors Should Encourage Staging (Part II)

Statistics.  Yuck.  My least favorite subject in college, and the only grade I got lower than a ‘B’ in school other than the ‘C’ I brought home in Accounting.  I guess numbers weren’t my thing.  But now that I’m in business for myself, I have had to recognize the necessity of both of these topics although I still roll my eyes knowing Professor Ellis was right that I would need stats one day.  Hmmph.  

But we are not here to talk about MY statistics class from h-e-double toothpicks.  We are here to talk about why staging benefits real estate agents and THAT is where statistics come into today’s topic.  Imagine this: you are the homeowner about to list your house.  You are interviewing 2 – 3 Realtors to represent you and list your home.  You know, the home where you raised your children, hosted Christmas dinners, cozied up and watched movies on a cold winter day, laughed until milk came out of your nose (what?  that hasn’t happened to you?)…basically this is the place where you lived a happy life, surrounded, protected and ensconced within those walls.  Wouldn’t you want the very best agent to help with what is probably the largest transaction you’ll make in your lifetime – both financially and emotionally?  I would.  

And this is why, if you’re a Realtor, gaining impressive statistics will assist in you being the Realtor Of Choice when sellers are looking to hire an agent.  How to do this?  Well, I’m glad you asked!  Because when you consistently work with a Professional Stager, your listings will continually sell faster and closer to list price than the listings that remain un-staged.  Agents, use this to your advantage.  Sellers love to hear “My last X number of homes listed sold within 2 weeks”…and more than likely they will hire you AND provide referrals to you when you do the same for them!  But you gotta bring in that stager….

 

Why Realtors Should Encourage Staging (Part I)

Real Estate Agents have a tough job.  Not only are they responsible for marketing the property and handling all of the “behind the scenes” paperwork, but more often than not, they are having to hold the hands of their clients during one of the most stressful events in life.  As a stager, I’ve seen first hand that there are usually more emotions involved with the seller than just a business transaction (i.e. the sale could be due to the loss of a job or a family member, divorce, marriage, upsizing or downsizing or completely relocating geographically and having to start over).  Realtors have a balancing act to perform and relaying the message that their client’s house is not in a market ready condition – and yet also stay in good graces with the seller so they can keep the listing and the commission is TOUGH.  Also, listing contracts expire…so if the agent doesn’t get the house into market ready shape and it doesn’t sell, then the homeowners may very well kick the agent to the curb, leaving the agent with time & money spent on marketing and other expenses and no commission.  Bummer. 

This is where having a Professional Stager in your arsenal of professionals is key.  As a Realtor, you can easily say “I’m bringing in a stager to assist in the process of getting your house into market ready condition” and *POOF* you are done with relaying any bad news about the ugly paint on the walls, the dirty carpets, excess & outdated furniture and so forth.  By taking the assumptive approach with your client that this is standard operating procedure and part of your service, you’ll see that the collaboration with a Professional Stager immediately gives credibility to the process and you’ll get less push back from the homeowner when it’s suggested they paint their 2001 style red dining room a more updated color (I suggest chocolate brown so there is still some contrast & color to keep the seller placated and the buyer’s interested).

Keep in mind that staging IS NOT just about making a home pretty, it’s actually the PREPARATION of the house and then the merchandising of the house.  Good stagers will include the need to make repairs, upgrade countertops, appliances, and so forth all with the knowledge of where the best return on investment will occur.  This is information that an agent may or may not fully be prepared to share with the seller and by collaborating with a Professional Stager, they have the chance to sit back and let the Stager be the “bad cop” (diplomatically, of course!) while the Realtor is the “good cop”…the seller will thank you when the house sells quickly and for the most money.  

Stay tuned for Part II & III:  Statistics & Commission Benefits.