Both staging to SELL and staging to DWELL are impacted by color.  Each room of the house has a “feeling” associated with it as soon as you walk in, right?  In the instance you are wanting to sell your house, you want buyers to connect emotionally with the house – and in the instance of dwelling, you want to feel good coming home to and living throughout your house.  Over the next couple of weeks, we will explore some of the most popular paint colors and their corresponding emotions.  Let’s start with RED.

 

Red was a phenomenally popular color for dining rooms in the 1990’s and early 2000’s.  TIP:  if you still have a red dining room, it’s probably out of date so if you can’t bear to change the wall colors, make sure your furniture, art & accessories are well within this decade.

 

 

What do these two photos do to you?  Imagine if you were to walk into these room.  It would get your heart pumping, which in theory should stimulate digestion hence the popularity of red dining rooms.  You wouldn’t want this bold color in your bedroom though because it stimulates your appetite, increases blood pressure and overall does not promote restfulness.  However, red is a great accent color to use with relatively neutral colored spaces like this townhouse we staged this summer:

 

So if you love red, use it sparingly in the rooms where you want to feel peaceful and use it boldly in the rooms where you want to feel powerful and motivated.

What is YOUR favorite color to decorate with?  Is it red????