A Letter to the Interior Design Enthusiast

Dear interior design enthusiast,

I know you… I’ve BEEN you! Passionate and excited about interior design with a PURPOSE. We don’t just watch – and judge – design TV shows (cough cough HGTV), religiously follow design bloggers, scour Pinterest for the PERFECT concept or idea AND then do some serious digging on Houzz – we LIVE FOR SOME BEAUTIFUL DESIGN!! And then it HAPPENS. We ask ourselves, “Do we want to start our own interior design business?”

Where are you in your “interior design enthusiast life cycle”? Are you considering taking the leap in 2020 and pursuing your passion? Are you a few years in and still trying to find the light? Are you just comfortable and living the dream? Or are you soooooo far in that you need to shake things up?!

My #1 Question: Are you running your interior design business or is it running you?

(Believe it or not, you actually have a say in the matter!)

Running a business is hard. Running an interior design business is even harder.

Believe me – I know. I spent 20 years running 3 different multi-million dollar businesses in 3 different industries before I started my design firm.

The marketing. The service options. The pricing. And that’s to say nothing of the actual design work – or the clients’ emotions!

Interior design has a ton of moving parts. It’s easy to see why so many designers just give up and why so many others aren’t happy with the life they’ve created for themselves with their business.

That’s right where I was not long ago. That is until I decided I’d had enough and was ready to make some BIG changes in my design business, my mindset, and my life.

Let’s take your business to the next level in 2020!

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Meet My “Designed for the Creative Mind” Cheat Sheet

In today’s blog post, I collected a few of my favorite “freebees” and nuggets of wisdom and compiled them into one AMAZING post!

In other words, here is a great opportunity to get a SMALLL taste of my Designed for the Creative MindTM Masterclass (and reap some FREEE benefits for your interior design business at the same time).

Happy sampling, my fellow interior design enthusiasts!



The FREE Interior Design Business Mini-Course


Finally discover how to run your interior design business profitably without trading your time for money in my free mini-course!

Here is what you’ll learn by hanging out with me:
1. How a process-driven business provides you with more freedom
2. How to keep referrals coming – even after the project is complete
3. The best pricing structure for you and your clients
4. The seven specific steps you can implement in your business immediately

The course will be on Wednesday, February 19th, 2:00 PM or 7:00 PM

Yes, it is completely FREE to sign up and get a little taste of my masterclass… and come on, who doesn’t love a free sample?

Click below to sign up with your name and email!!

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Why aren’t you charging more for your design genius?

Who here has ever felt like an imposter in their business? Raise your hand. C’mon, don’t be shy.


Every single person should be raising their hand because we’ve all felt it — that feeling that my designs are not worth that price tag, that I can’t charge more because I don’t have enough experience or a degree I can frame on the wall and point to as evidence I spent years studying for this career.

Everyone has that tiny voice in the back of their head whispering these things, but that doesn’t mean you have to listen to it. And don’t forget that ultimately you are in control of your thoughts … sometimes they just need extra guidance or a heavy hand to steer away from the edge of that massive, looming cliff.

Check out the blog for the full article…

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Why value-based fees are the best choice for your interior design business

Repeat after me: I will not charge an hourly rate.

Now say it out loud. C’mon, I know you didn’t the first time.

Great, now that that’s taken care of, let’s get down to brass tax.

Charging a flat fee for your design services is far superior to an hourly rate. And there are a lot of different ways to calculate it.

A flat — or value-based — fee is the total cost for a project that can be calculated based on square footage, a percentage of the project cost or an estimate of what you’d normally charge for an hourly rate (but remember, you’re not doing that anymore) to complete the job.

Don’t believe me? Well, Forbes believes me, so you should, too.

Learn why value-based fees are the best choice for your interior design business in this blog!

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How to increase your interior design business revenue this year

It’s 2020, and time to kick off the new year and decade with a bang — by making more money than you’ve ever made before!

There are several ways you can increase your interior design business revenue, some easy and others … well, not so easy. And it shouldn’t come as a surprise that there is math involved — we are talking about adding up all those $$$ after all.

I promise it is all worth it in the end. The worst thing you can do is undervalue your services or — gasp! — give them away for free.

Let’s talk about how you can add more Benjamins to your books this year.

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How to do an annual review and set goals for your interior design business

We are already a month into the New Year, and if you haven’t had a chance to reflect back on 2019, and plan your goals for the future – NOW is the time!

If you don’t want to find yourself facing the ghosts of interior design past, present, and future, it’s time to add an annual business review to that list of resolutions. If you haven’t been doing one, *now* is the perfect time to start. Today marks not only a new month but also an opportunity to change your business in the new decade. (P.S. How’d that happen so fast? Wasn’t it just 2011 a few years ago?!?!)

I’m sharing this amazing review and planning guide that will help you successfully navigate 2020 with a plan that will guide your business through all year!

This document will help you work through not only your business fundamentals but how you’re feeling about what you’re doing, what challenges you and what you want in the future. And as those things change, just return to this guide each year for a new set of plans.

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